Justine Johansson - Marriage Celebrant.
Justine approached us with a vision: to bring her marriage celebrant brand to life with elegance and impact.
Together, we explored curated moodboards to uncover a colour palette, typography, and aesthetic direction that truly reflected her personality and values. From there, we crafted a cohesive visual identity; designing her logo, business cards, A3 posters, pull-up banner,and a website.
Her brand, inspired by the timeless beauty of Art Deco, captures a clean, sophisticated look that stands out in the modern wedding space. You can see her full brand experience on display at the Christchurch Wedding Expo.
Story behind the logo
Justine’s passion as a marriage celebrant lies in uniting people through love and guiding them through the meaningful commitment of marriage. She envisioned a logo that not only reflected this purpose but also incorporated a personal touch with her name.
The final design beautifully symbolises unity and the formal signing of the marriage registry. Inspired by the elegance of an Art Deco envelope seal, the logo features two interwoven J’s—representing two individuals coming together. The sweeping tail of the larger J evokes the motion of a calligraphy pen, nodding to the significance of handwritten vows and the legal, lasting nature of the marriage bond.