Champion International

Client and Industry
Champion International is a comprehensive service provider offering end to end procurement solutions. With an extensive global network, they source high quality products and services while managing every stage of product acquisition, including supplier negotiations.

The Brief
Champion International needed a logo that clearly communicated what they do. It needed to feel simple, professional, and premium, while remaining easy to understand across international markets.

The Challenge
The client had previously worked with other designers and rejected several logo concepts that did not quite capture their vision. The challenge was to create a mark that truly aligned with their business and felt right at a global level.

My Approach
I began with a consultation and review process, taking time to speak with Lucy to understand her goals and identify what had been missed in previous designs. From there, I developed three distinctly different logo concepts. One concept was selected and then carefully refined based on Lucy’s feedback.

The Outcome
The final result was a refined, professional logo that met Lucy’s expectations and clearly represented the business. It has been well received across international markets. You can read Lucy’s testimonial below.

"Brit was a pleasure to work with throughout the branding process. She clearly understood our brief and translated our ideas into a refined, internationally recognisable brand identity. Her approach was efficient, collaborative, and highly responsive, making the process seamless from start to finish. We would confidently recommend her to anyone seeking thoughtful, high-quality design and development."

LUCY COOPER-DIXON
GENERAL MANAGER